CASE STUDY
Prime Time for Aaron Judge
A Home Run Partnership
Aaron Judge is known worldwide as one of the best baseball players in Major League Baseball. With an extensive background that proves his athletic success, Judge has humbly earned the title. His athleticism, leadership and personability are a few things fans love about him making him one of the most marketable athletes in sports.
In April 2024 the sports landscape received a major update as Judge announced his collaboration with PRIME Hydration. As a high-profile figure in the league this partnership further secured PRIME’s commitment to associating with top-tier athletes.
Working with Integrity9 was a game-changer for our business. Their innovative approach and attention to detail helped us streamline operations and achieve a 35% increase in efficiency within six months. We couldn't have asked for a better partner in our growth journey.
Alex Morgan, CEO of NovaTech Solutions
The Challenge
As the face of the New York Yankees and a multiple time All-Star, Judge’s impact goes deeper than the sport of baseball. When securing the right partnerships, it’s important to examine a brand from all angles outside of financial gain.
Although PRIME had experienced massive success and support from athletes across the NFL, NHL, UFC and other prominent leagues; it was crucial for Judge to align with someone that complemented his personal values and authenticity. PRIME had been searching for further credibility across sports, and with Judge as a leader in the game, he could be the missing piece to bridge that gap.
35%
increase in operational efficiency, improved team collaboration, and reduced project turnaround times.
50%
reduction in manual errors and a 40% faster project delivery rate within the first quarter.
The Solution
After careful consideration, PRIME Hydration announced their official partnership with Aaron Judge. The deal positioned Judge as a key ambassador in PRIME’s baseball expansion, making him the first MLB star to be a PRIME Hydration athlete. With Prime already being the preferred choice in Judge’s daily routine, he was ecstatic about the natural fit. The partnership went a step further with a limited-edition flavor, and Yankees branding on the bottle, providing fans with a unique way to engage.
Overall, both parties were proud to be in a win-win situation where Judge’s influence within baseball was positively reinforced.
