CASE STUDY
Memorabilia
for Merrill
From Outfield Excellence to Building His Brand
Jackson Merrill as a star outfielder on the San Diego Padres was sure to make a name for himself in his rookie year. His strong start and proven consistency throughout the season is what set him apart from his peers. Merrill’s combination of skill, poise and opportunity for growth is what makes him an exciting player to watch within the league.
As more people grew to know his name, so did the demand for his memorabilia. Securing this opportunity ultimately allows Merrill to set a strong foundation for his long-term brand while also being able to connect with his fans. While it was a great opportunity, it was important to align with a trusted partner.
Working with Integrity9 was a game-changer for our business. Their innovative approach and attention to detail helped us streamline operations and achieve a 35% increase in efficiency within six months. We couldn't have asked for a better partner in our growth journey.
Alex Morgan, CEO of NovaTech Solutions
The Challenge
Being a young athlete with so much potential for their career, it was crucial to be in a partnership that reflected Merrill’s status and future potential. Navigating the memorabilia market can be complex, unpredictable and very competitive. Ensuring the right timing, terms, athlete rights and brand positioning was critical to making the campaign worthwhile. With multiple organizations interested in working with Merrill the challenge was finding one that could not only enhance long-term marketability but also maintain the integrity of his collectibles.
35%
increase in operational efficiency, improved team collaboration, and reduced project turnaround times.
50%
reduction in manual errors and a 40% faster project delivery rate within the first quarter.
The Solution
After careful consideration Merrill found the best opportunity to collab with LGC Sports & Entertainment a top-tier memorabilia company with trusted credibility and reach within the collector community. By emphasizing both exclusivity and accessibility, they provided fans with the opportunity to own authentic signed items while protecting Merrill’s long-term signature value.
The agreement included a diverse mix of collectibles and events focused on fan engagement. This approach ultimately positioned Jackson Merrill as an impactful athlete with a growing presence beyond the field.
