CASE STUDY

Gulf Oil - Red Sox Win You Win

Driving Consumer Engagement and Store Traffic Through Team Performance

Gulf Oil was seeking to raise awareness of their mobile app to new users while driving increased usage among exiting customers. Integrity 9 developed a trigger promotion with the Red Sox to provide 10 cents off per gallon of gas purchased the day following Red Sox road wins.

With Swannies, we found an apparel partner that produces high quality affordable gear that our fans can wear on the golf course, in the office, or out to dinner.

Randall Wells, RangeGoats General Manager

Gulf Oil Partners with
Red Sox

The offer was promoted through Gulf’s digital and in-park assets, as well as through Gulf’s local market marketing efforts.

There was a significant increase seen in year over year app usage and gallons of gas purchased.

ALL CASE STUDIES

Netspend Goes Verde

Netspend was looking to establish its brand in a growing market and the increasingly competitive fintech category.
Here's where we came in >

Innovation that Delivers Best-In-Class Fan Experience

Global Payments, a Fortune 500 company, desired to develop a new strategic vertical within sports and entertainment for their best-in-class payment technology solutions.
Here's where we came in >

Toys for Tots -
Drives into NASCAR

Richard Childress Racing and Toys for Tots announced a multi-year partnership with the goal of establishing the first primary vehicle sponsorship at the NASCAR Cup Series level for America's most popular children's Christmastime charity.
Here's where we came in >

ELLIE MULLINS

Associate

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Ellie serves as an Associate with Integrity 9. She is a graduate from the University of Alabama and has previous experience working with Alabama Athletics Marketing and Fan Experience, multiple marketing agencies, and the 2024 Masters at Augusta National.

CHUCK FLANNAGAN

Vice President, Sports Marketing

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Chuck Flannagan joins Integrity 9 as our Vice President of Sports Marketing, working in our Consulting team. With a 25-year career spread across team, venue, brand and agency, Chuck brings a diverse and 360-degree lens of successful partnerships across nearly every major sports league and many teams, venues and properties. Prior to joining Integrity 9, Chuck spent more than 10 years running the sponsorship and events portfolio at Continental Tire with partnerships in MLS, USSF, MLF, and many different racing series.

TIM MARSHALL

Account Manager, Sports Marketing

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Tim Marshall serves as an Account Manager, supporting various accounts at Integrity 9. He brings prior experience from MKTG Sports + Entertainment, where he worked on partnership activations and strategy across multiple national brands.

Eric venosdel

Strategist

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With 27+ years of ecommerce experience, Eric is a builder of secondary lines of monetization for ecommerce brands with skills in Enterprise Software, Program Management, CRM, and Consumer Data Architecture. Having worked with Fortune 100 brands as well as the NFL, NBA, NHL, MLB and all college programs, he brings experience from previous roles at Fanatics, Expedia/ Travelocity, Vegas.com, and Shop.com.

brooke adriance

Strategist

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Brooke serves as a consultant to Integrity 9, bringing extensive global sports marketing knowledge and expertise to the team. A Kansas City native, she began her career with the Kansas City Chiefs before relocating to Switzerland, where she has spent the last 20 years. Most recently, she served as Global Partnerships Director at Infront Sports & Media, following more than a decade in senior leadership roles in-house at FIFA, where she managed some of the world’s most prominent brand partnerships.

STEPHEN NAGRANT

Vice President, Property Sales

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Stephen joined Integrity 9 in 2025 after building platforms, developing partnerships, and driving revenue across professional sports, entertainment, and civic spaces — including with the Detroit Red Wings, Little Caesars Arena, and the PGA TOUR’s Rocket Mortgage Classic. As VP, Property Sales, he’s focused on developing the right integrated brand partnerships that drive revenue, innovation, and community impact.

Mackenzie White

Associate

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Mackenzie serves as an Associate with Integrity 9. A graduate of Stony Brook University, she has a strong background in industrial marketing as well as previous experience working with Elevation Church.

Jenna Fassio

Associate

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Jenna serves as an Associate with Integrity 9 supporting multiple accounts. A graduate of San Diego State University, she has previous experience working within the SDSU Athletic Department as well as with the San Diego Wave FC.

josh pisani

Associate

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Josh serves as an Associate with Integrity 9. He is a graduate of the University of Iowa and has previous experience in sales and marketing with Republic National Distributing Company, Fitness Formula Clubs and contributed to the Iowa City Homeless Project, a local philanthropic initiative.

Dylan Westerman

Associate

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Dylan serves as an Associate with Integrity 9. He is a graduate of the University of Kansas and has previous experience working in college athletics with the Gazelle Group and Kansas Athletics Development.

Wes Engram

President

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Wes began Integrity 9 in 2017 after 16 years of experience in partnership development for professional sports, including senior roles with the Kansas City Royals and New York Mets.

Ryan Meagher

Manager of Property Sales

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Ryan joined Integrity 9 in 2023 as a Manager of Property Sales. Ryan’s previous experience in business development was gained throughout several roles within Minor League Baseball.

MALLORY HADAWAY

Account Director

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Mallory serves as an Account Director, leading the day-to-day partnership activation for current clients. Mallory joins Integrity 9 with a strong background in corporate partnerships and sports marketing through previous experiences at Learfield-IMG and the Atlanta Braves.

KENNEDY ZEIHER

Account Director

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Kennedy is an Account Director at Integrity 9 focused on partnership strategy, activation, and client management. She has previous experience in collegiate and experiential marketing, most recently leading campaigns and events for national brands across sports and entertainment.

KARLINA SAMPLE

Coordinator, Sports & Talent Marketing

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Karlina serves as Coordinator, Sports & Talent Marketing with Integrity 9. A graduate of Texas A&M University, she has previous experience working with the Texas A&M Marketing & Communications department.

JUSTIN BUCK

SVP, Head of Business Development

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Justin joined Integrity 9 in 2022 after 15 years of driving revenue and partnership development for major professional sports organizations. Justin serves as SVP, Head of Business Development and oversees new property sales and brand consulting relationships.

JOHN SMAGALA

Account Director

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John serves as the Account Director, Sports Marketing at Integrity 9. He brings partnership solutions and activation experience from his previous roles with various sports & entertainment properties including the Brooklyn Nets & Barclays Center, Major League Baseball and the New York Mets.

HANNAH ARMENT

Account Executive, Property Sales

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Hannah serves as an Account Executive, Property Sales at Integrity 9. She brings a strong sales background with prior experience in the tech and financial services industries.

GABE RENDON

SVP of Consulting

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Gabe is our SVP of Consulting and brings extensive sports partnership experience to Integrity 9, most recently serving as the Director of Partnerships for the XFL’s St. Louis BattleHawks. Prior to the XFL, Gabe served in various partnership sales and management roles within Minor League Baseball both at the team level and league office.

EMILY PETERSON

Account Manager

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Emily serves as an Account Manager, assisting with multiple properties at Integrity 9. She has previous experience working in the athletic department at The College of William & Mary.

DRAKE MARKER

Manager of Property Sales

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Drake serves as Manager of Property Sales at Integrity 9. He has previous experience in Major League Baseball working for the Kansas City Royals.

DAVID HAYOB

Chief Revenue Officer

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David joined Integrity 9 as Chief Revenue Officer after over 18 years working in partnership sales and marketing in professional sports and the collegiate space. David was most recently with the University of Kansas as head of Jayhawk Community Partners after serving in leadership roles with the New York Mets, AEG, and Kansas City Royals.

CHRIS WUJCIK

Vice President of Brand Consulting

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Chris serves as the Vice President of Brand Consulting. He has unparalleled sponsorship experience, having managed the Anheuser Busch local sports portfolio for 15 years. His focus is in helping clients build sponsorship strategies, evaluate partnership opportunities, and negotiate the right deals.

BEN TSCHUDY

Account Director

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Ben is an Account Director at Integrity 9 working on strategy and management of current and prospective partners. He has previous experience in college athletics most recently in partnership roles for Learfield IMG College.