CASE STUDY
Netspend
Goes Verde
Brand Building Through
a Founding Level Partnership
Netspend was looking to establish its brand in a growing market and the increasingly competitive fintech category. The expansion of MLS via Austin FC presented an opportunity for Netspend to build a holistic partnership while capitalizing on the PR excitement of the first professional sports team in the Austin market.
With Swannies, we found an apparel partner that produces high quality affordable gear that our fans can wear on the golf course, in the office, or out to dinner.
Netspend Partners with Austin FC
Integrity 9 lead the negotiation of a multi-year founding level partnership with Austin FC that provided Netspend with marquee brand placement on the jersey sleeve of the team’s inaugural uniforms.
Austin FC was featured led the MLS in jersey sales through their first two seasons.
Beyond the sleeve, the partnership also included additional marketing, community, and hospitality assets as well as Netspend product integration within the business of Austin FC, driving high value for the brand across multiple facets.
