CASE STUDY

Toys for Tots -
Drives into NASCAR

Utilizing NASCAR Team Partnership to Highlight Year-Round Initiatives

Richard Childress Racing and Toys for Tots announced a multi-year partnership – Establishing the first primary vehicle sponsorship at the NASCAR Cup Series level for America’s most popular children’s Christmastime charity.

We are honored to be able to debut the No. 3 Toys for Tots Chevrolet and are eager to work closely with Toys for Tots to highlight their Christmastime charitable efforts and year-round commitment to ensuring that no child is forgotten.

Torrey Galida, Vice Chairman

Richard Childress Racing Partners with Toys for Tots

Integrity 9 collaborated with Richard Childress Racing on building out a unique team partnership model that was custom to the brand goals/objectives of Toys for Tots.

This partnership highlights Toys for Tots brand positioning of giving + community support on a national stage – helping reach millions of NASCAR fans who have the opportunity to impact the lives of children during the holidays and beyond.

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Mackenzie White

Associate

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Mackenzie serves as an Associate with Integrity 9. A graduate of Stony Brook University, she has a strong background in industrial marketing as well as previous experience working with Elevation Church.

Jenna Fassio

Associate

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Jenna serves as an Associate with Integrity 9 supporting multiple accounts. A graduate of San Diego State University, she has previous experience working within the SDSU Athletic Department as well as with the San Diego Wave FC.

Janelle Bailey

Associate

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Janelle serves as an Associate with Integrity 9. Having previously worked with the WNBPA and Legacy Philanthropy, she holds a Master’s in Sports Law and Business from Arizona State and a BA in Communications with a focus in Media Studies from UNC-Chapel Hill.

Dylan Westerman

Associate

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Dylan serves as an Associate with Integrity 9. He is a graduate of the University of Kansas and has previous experience working in college athletics with the Gazelle Group and Kansas Athletics Development.

Wes Engram

President

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Wes began Integrity 9 in 2017 after 16 years of experience in partnership development for professional sports, including senior roles with the Kansas City Royals and New York Mets.

Ryan Meagher

Manager of Property Sales

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Ryan joined Integrity 9 in 2023 as a Manager of Property Sales. Ryan’s previous experience in business development was gained throughout several roles within Minor League Baseball.

MALLORY HADAWAY

Account Director

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Mallory serves as an Account Director, leading the day-to-day partnership activation for current clients. Mallory joins Integrity 9 with a strong background in corporate partnerships and sports marketing through previous experiences at Learfield-IMG and the Atlanta Braves.

KENNEDY ZEIHER

Account Director

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Kennedy is an Account Director at Integrity 9 focused on partnership strategy, activation, and client management. She has previous experience in collegiate and experiential marketing, most recently leading campaigns and events for national brands across sports and entertainment.

KARLINA SAMPLE

Coordinator, Sports & Talent Marketing

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Karlina serves as Coordinator, Sports & Talent Marketing with Integrity 9. A graduate of Texas A&M University, she has previous experience working with the Texas A&M Marketing & Communications department.

JUSTIN BUCK

SVP, Head of Business Development

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Justin joined Integrity 9 in 2022 after 15 years of driving revenue and partnership development for major professional sports organizations. Justin serves as SVP, Head of Business Development and oversees new property sales and brand consulting relationships.

JOHN SMAGALA

Account Director

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John serves as the Account Director, Sports Marketing at Integrity 9. He brings partnership solutions and activation experience from his previous roles with various sports & entertainment properties including the Brooklyn Nets & Barclays Center, Major League Baseball and the New York Mets.

HANNAH ARMENT

Account Executive, Property Sales

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Hannah serves as an Account Executive, Property Sales at Integrity 9. She brings a strong sales background with prior experience in the tech and financial services industries.

GABE RENDON

SVP of Consulting

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Gabe is our SVP of Consulting and brings extensive sports partnership experience to Integrity 9, most recently serving as the Director of Partnerships for the XFL’s St. Louis BattleHawks. Prior to the XFL, Gabe served in various partnership sales and management roles within Minor League Baseball both at the team level and league office.

EMILY PETERSON

Account Manager

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Emily serves as an Account Manager, assisting with multiple properties at Integrity 9. She has previous experience working in the athletic department at The College of William & Mary.

DRAKE MARKER

Account Manager of Sponsorship Sales

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Drake serves as an Account Manager of Sponsorship Sales at Integrity 9. He has previous experience in Major League Baseball working for the Kansas City Royals since 2018.

DAVID HAYOB

Chief Revenue Officer

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David joined Integrity 9 as Chief Revenue Officer after over 18 years working in partnership sales and marketing in professional sports and the collegiate space. David was most recently with the University of Kansas as head of Jayhawk Community Partners after serving in leadership roles with the New York Mets, AEG, and Kansas City Royals.

CHRIS WUJCIK

Vice President of Brand Consulting

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Chris serves as the Vice President of Brand Consulting. He has unparalleled sponsorship experience, having managed the Anheuser Busch local sports portfolio for 15 years. His focus is in helping clients build sponsorship strategies, evaluate partnership opportunities, and negotiate the right deals.

BEN TSCHUDY

Account Director

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Ben is an Account Director at Integrity 9 working on strategy and management of current and prospective partners. He has previous experience in college athletics most recently in partnership roles for Learfield IMG College.